In April 2020, Sodexo participated in the French David and Goliath survey organised by Raise together with Bain & Company that included 120 start-ups and 25 corporations. There were 3 major learnings drawn from this study:
• The sanitary crisis hit hard on corporate-start-up relationships. The French government has been supporting start-ups and big corporations through financial aid programs but it did not prevent 70% of commercial prospections to be postponed or interrupted.
• The context of uncertainty forces companies to weigh the strengths and weaknesses of each alliance. Corporations are facing a moment of truth where essential partnerships will be lone to survive. More than ever the focus will be set on the basics of value creation.
• The realisation that partnerships will unavoidably need to be reinvented will give corporations and start-ups the opportunity to define new paradigms and new business opportunities together.
Sodexo’s Chief Digital & Innovation Officer, Belen Moscoso del Prado, on her vision of corporate-start-up relationship in the context of the pandemic:
“We will more than ever be focusing on the quality of our partnerships with start-ups rather than on the quantity. We need partners capable of scaling and are willing to support them in that sense. Building win-win partnerships is essential. Working together to co-create solutions allowing our clients and consumers to focus on new ways of living, working, playing and taking care of each other”.
Find out more on The David and Goliath survey (published in French version only).